NBC Olympics’ production of the 2014 Olympic Winter Games to utilize Microsoft Azure

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Through the power of cloud computing, NBC will use Windows Azure Media Services, a highly scalable video service platform hosted in Microsoft’s datacenters, to publish and stream coverage of the 2014 Sochi Winter Games.

http://www.microsoft.com/en-us/news/press/2014/feb14/02-06nbcsochipr.aspx

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